Hagerty President Offloads $620K in Stock Via Pre-Arranged Plan
In a transaction filed with regulators, Kenneth Ahn, President of Hagerty Marketplace, sold 50,000 shares of Hagerty, Inc. (NYSE:HGTY) on January 26, 2026. The sale, conducted indirectly through a corporate entity, was valued at approximately $620,500.
Note: Transaction value is based on the SEC Form 4 weighted average sale price of $12.41. Hagerty's stock closed at $12.50 on the date of the filing.
The sale was executed pursuant to a Rule 10b5-1 trading plan, a mechanism that allows company insiders to schedule sales in advance to avoid accusations of trading on non-public information. Such plans are commonplace, though investors often scrutinize them for timing and volume.
The transaction comes as Hagerty, a niche provider of insurance and lifestyle services for classic and collectible vehicles, is riding a wave of strong financial performance. The company recently posted a record Q3 2025 net income of $20.85 million, a staggering 327% increase year-over-year.
"While any insider sale draws attention, the 10b5-1 plan context is crucial," said Michael Thorne, a financial analyst at Veritas Insights. "It signals planned liquidity needs, not a sudden loss of confidence, especially against the backdrop of Hagerty's explosive quarterly growth and a 38% stock appreciation in 2025."
Sarah Chen, a portfolio manager specializing in financial sector stocks, offered a more tempered view. "The sale is not trivial. Even with a plan, it represents a significant reduction in exposure. Investors should watch if this is an isolated event or the start of a trend among other executives. The company's unique model is compelling, but the auto insurance market faces macroeconomic headwinds."
David Rolfe, an outspoken retail investor on financial forums, reacted sharply. "Are you kidding me? The president cashes out over half a million right after a blowout quarter? That doesn't pass the smell test, 'plan' or no plan. It tells me he thinks the current price is as good as it gets, and the 'record profit' story is already baked in. I'm skeptical."
Hagerty operates differently from standard insurers, combining specialty coverage for high-value assets with a membership-based Drivers Club that offers events, media, and community benefits. This dual revenue stream—from premiums and subscriptions—has attracted investors seeking exposure to the discretionary automotive sector.
Investor Takeaways
Insider sales under 10b5-1 plans are routine, but their scale and timing relative to company performance warrant observation. Hagerty's fundamental story remains driven by its niche dominance and recent profitability surge. The stock's momentum will likely depend more on sustained subscriber growth and insurance margin stability than on this single, pre-planned transaction.