Huya’s Q4 2025: Record Revenue, Goose Duck Mobile Mania, and a $66 Million Provision Hang-Up

By Daniel Brooks | Global Trade and Policy Correspondent
Huya’s Q4 2025: Record Revenue, Goose Duck Mobile Mania, and a $66 Million Provision Hang-Up

By [Staff Writer] | March 17, 2026

Huya (NYSE: HUYA) posted a mixed bag of results in its Q4 2025 earnings call Tuesday morning, with top-line growth hitting a 10-quarter high while one-off accounting charges dragged net income into negative territory. The live-streaming and game-services platform reported total net revenues of RMB 1.74 billion ($240 million), up 16% year-over-year, driven largely by a 59% jump in game-related services, advertising, and other businesses.

Acting Co-CEO Junhong Huang framed 2025 as a “record year,” highlighting the company’s successful pivot from a pure live-streaming play to an integrated game-services provider. The headline act: Goose Duck Mobile, a party game published by Huya that racked up over 5 million users in its first 24 hours and 10 million within six days, topping the iOS free game chart for most of its launch window. “This is a clear validation of our content-driven publishing strategy,” Huang said during the call.

But beneath the rosy top line, the numbers tell a more complicated story. A one-off RMB 66 million provision tied to a 2021 broadcaster receivable—deemed at heightened risk of non-recoverability—pushed the company to a non-GAAP operating loss of RMB 36 million for the quarter. Add in RMB 81 million in investment impairment charges, and the net loss attributable to Huya widened to RMB 118 million, though that was an improvement from the RMB 172 million loss a year earlier.

CFO Raymond Lei was quick to downplay the charges, calling them “non-cash accounting adjustments based on management’s highly prudent evaluation” and insisting they don’t reflect core operating trends. “We don’t see any additional impairment required at the moment,” he added.

The real story, analysts say, is the accelerating shift in Huya’s revenue mix. Live streaming—once the company’s bread and butter—grew just 2% to RMB 1.15 billion, while game-related services, advertising, and other revenue surged to RMB 593 million. In-game item sales alone more than tripled year-over-year, boosted by titles like Peacekeeper Elite and Crossfire Mobile. Huya also secured exclusive presale rights for an Honor of Kings MVP skin, generating nearly RMB 10 million in gross billings within the first hour.

On the AI front, Huang revealed that AI-powered live-streaming channels now contribute nearly 10% of total daily active users, outperforming human-hosted streams by 40% on key metrics like viewing time and retention. The company is also rolling out AI-driven game tools, including a real-time navigation feature for Delta Force, and exploring AI hardware tied to the Goose Duck IP.

Yet not everyone is convinced the turnaround is complete. “The provision is a red flag—it shows there’s still messy accounting from past deals,” said Mark Chen, a Shanghai-based tech analyst. “But the Goose Duck numbers are undeniable. If they can keep that momentum and expand the publishing pipeline, they’ve got a real second act.”

Lina Zhao, a retail investor who follows Chinese tech stocks, was more blunt: “They’re throwing around terms like ‘content-driven ecosystem’ like it’s magic dust. The core live-streaming business is flat, and they’re still losing money. One hit game doesn’t make a company. Show me three quarters of real profit, then we’ll talk.”

Others see the glass half full. David Park, a gaming industry consultant in Seoul, noted: “Huya is doing what Twitch tried and failed to do—moving from streaming into actual game publishing. The Goose Duck launch was textbook: leverage streamers, build UGC buzz, and let the community do the marketing. If they replicate that even once more, the narrative changes completely.”

Looking ahead, Huya plans to launch a WeChat mini-game version of Goose Duck later this year, along with a UGC editor to extend the game’s lifecycle. The company also has multiple new titles in its publishing pipeline, though management declined to give specific release dates. On shareholder returns, Huya declared a special cash dividend of $0.135 per ADS, totaling about $31 million, and has repurchased $75.5 million in shares under its $100 million buyback program.

For now, Huya remains a story of transition—one where the old business is stabilizing and the new one is accelerating, but the financial stitching isn’t yet seamless. As Huang put it: “We are poised to embark on an ambitious new chapter.” The market will be watching to see if that chapter includes a cleaner balance sheet.

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