Mazda Ends 2025 on a High Note: December Production Surges 9.4% Amid Challenging Year
TOKYO – Mazda Motor Corporation closed out 2025 with a welcome surge in production, as global vehicle output jumped 9.4% year-on-year to 99,018 units in December. This rebound provides a glimmer of optimism after a challenging year for the Japanese automaker, which saw full-year production dip 3.7%.
The December turnaround was powered largely by its home market. Production in Japan rose 6% to 66,024 units, led by continued strong demand for the CX-30 crossover, which saw output skyrocket 69%. The popular Mazda3 sedan and CX-5 SUV also posted gains of 25% and 6%, respectively.
Overseas factories presented a more complex story. While overall overseas production increased by over 17% to 32,994 units, the performance of individual models varied sharply. Output of the CX-50 rose a healthy 19%, and Mazda2 production rebounded a staggering 82%. However, this was offset by a concerning 33% plunge in CX-30 production outside Japan.
Export figures revealed shifting geographic fortunes. Shipments from Japan to Europe surged 38% in December, building on previous gains. In contrast, exports to the critical North American market fell 18%, a reversal from November's growth.
The strong December finish, however, was not enough to offset broader annual trends. For the full year 2025, Mazda produced 1,156,707 vehicles globally, down from 1,201,049 in 2024. Global sales also slipped 1.7% to 1,256,215 units. The sales picture was uneven: a 5.3% gain in Japan was outweighed by declines in the U.S. (-3.3%), Europe (-9.5%), and China (-8%).
Industry Analysis: The December rebound suggests Mazda's supply chain and production scheduling may be stabilizing after a volatile year. The stark divergence between the CX-30's performance in Japan versus overseas plants could point to regional supply issues or differing market strategies. The sharp drop in North American exports will be a key area for management focus heading into 2026, even as the European market shows unexpected resilience.
Reader Reactions:
Akio Tanaka, Automotive Analyst, Nagoya: "This is a classic case of a positive monthly snapshot obscuring a tougher annual reality. The December numbers are encouraging, particularly the domestic strength, but they don't erase the full-year declines. Mazda's challenge remains balancing its niche appeal with the volume needed to compete globally."
Maria Chen, Fleet Manager, Frankfurt: "Our company has been steadily adding Mazdas, especially the CX-30, to our European fleet. The reliability and design are excellent. The export surge to Europe makes sense—demand here is strong."
David Miller, Former Dealership Owner, Ohio: "A one-month bump doesn't fix anything. Where's the buzz? Where are the EVs? They're losing ground in the U.S. because they're not in the conversation. A 33% plunge in overseas CX-30 output isn't a 'variation'—it's a red flag. They're being left behind."
Priya Sharma, Independent Auto Journalist, Mumbai: "The 82% rebound for the Mazda2 and growth in 'other markets' is the underreported story here. It hints at untapped potential in emerging economies where smaller, efficient cars still rule. Mazda might find more consistent growth by doubling down there."
This report is based on operational data released by Mazda Motor Corporation. It has been supplemented with industry context and analysis.