MINISO Doubles Down on Share Buybacks, Repurchases 7.9 Million Shares Under Pre-Set Plan

MINISO Group Holding Limited (NYSE: MNSO), a leading global retailer known for its design-led lifestyle and pop toy products, is actively returning capital to shareholders. The company has repurchased approximately 7.92 million of its ordinary shares to date under a pre-arranged buyback program, signaling confidence in its long-term value and financial health.

According to a recent SEC filing, MINISO executed the latest tranche of buybacks on January 27, 2026, purchasing 51,280 shares on the New York Stock Exchange. This follows a similar purchase earlier in the month. The transactions are part of a broader Rule 10b5-1 share repurchase program approved in mid-2025, which authorizes the buyback of up to $115 million worth of stock.

"Share repurchases of this scale are a clear signal from management," said Michael Thorne, a portfolio manager at Crestview Capital. "It demonstrates a belief that the company's shares are undervalued and is a disciplined use of cash to enhance shareholder equity, especially for a Chinese firm trading on a U.S. exchange amidst ongoing geopolitical sensitivities."

The buyback initiative comes at a time when MINISO, ranked among the top Chinese companies listed in the U.S., enjoys strong analyst sentiment. Data shows 19 out of 21 covering analysts rate the stock a 'Buy,' with a median price target suggesting significant upside potential.

User Commentary:

@ValueHunter_Leo: "Finally, some tangible action beyond promises. MINISO's buyback is a textbook move for a cash-generative retailer trading below its intrinsic value. This should provide a solid floor for the stock and aligns management's interests with ours."

@RetailInsiderAna: "This is a smart capital allocation strategy. Instead of hoarding cash or making risky acquisitions, they're directly boosting EPS and return metrics. It shows maturity and focus, which is refreshing in the volatile retail sector."

@SkepticalSam: "Oh great, more financial engineering! Maybe instead of propping up the stock price, they should focus on why consumer spending in China is softening? This feels like a short-term sugar high to distract from potential long-term growth challenges. Color me unimpressed."

@GlobalGrowthGuru: "The 10b5-1 plan is key—it insulates the buybacks from accusations of insider timing. It's a committed, rules-based approach that investors should appreciate. It also leaves plenty of dry powder with over 116 million shares still authorized for repurchase."

While share repurchases often reflect corporate optimism, they also serve to manage the company's capital structure efficiently. For MINISO, the ongoing program represents a strategic effort to navigate market fluctuations and reinforce investor confidence during a period of global economic uncertainty.