Naples Rental Market Cools: Median Apartment Prices Drop 16% Year-Over-Year
Naples, long known for its premium coastal living, is experiencing a notable shift in its rental landscape. Fresh data from the rental platform Zumper indicates the median asking rent for apartments in the city dropped to $3,195 in December 2025, a substantial 16% decrease from the median of $3,798 recorded a year earlier. The figures also show a slight month-over-month dip from November's $3,250.
The analysis, which covers all bedroom types from studios to four-bedroom units, points to a broader market recalibration. "The data reflects active listings at any point during the month, giving us a real-time snapshot of asking prices," explained Russell Middleton, co-founder of Zumper. "It includes new construction but filters out occupied or unavailable units."
Drilling down, one-bedroom apartments saw a median asking price of $2,098, up 5% from November but still below last year's level. The most significant annual decline was in the two-bedroom segment, where prices fell 18% to a median of $3,100. Of the 1,688 listings analyzed in Naples, only 52 were subsidized housing units.
Context & Market Perspective: While Naples prices are trending downward, the city's market remains significantly above state and national benchmarks. The typical Naples apartment commands a 44% premium over Florida's median and a striking 70% premium over the national median. This cooling follows a period of intense post-pandemic price surges, suggesting a move toward equilibrium as new supply enters the market and economic headwinds temper demand.
Voices from the Community:
"Finally, some relief. I've been priced out of my own neighborhood for two years. This correction was inevitable and needed for local workers like me," said Maria Chen, a nurse and long-time Naples resident.
"As a property investor, this short-term dip is concerning but not catastrophic. Naples' fundamentals—limited land, high demand—are strong. I see this as a buying opportunity, not a retreat," noted David Reeves, a local real estate portfolio manager.
"A 16% drop sounds dramatic, but let's be real—$3,200 for an apartment is still obscene. This isn't a 'cooling,' it's a minor stumble from utterly unaffordable heights. The system is still broken," argued Leo Torres, a community organizer with the Affordable Housing Alliance, striking a more critical tone.
"The data aligns with what we're seeing statewide. Florida's growth is stabilizing, and rental markets are normalizing. Naples is leading that adjustment," observed Dr. Anya Sharma, an urban economist at Gulf Coast University.
The statewide median rent in Florida saw a modest decline to $2,140 for two-bedroom units, while national figures remained largely flat. The Zumper data aggregates over one million active listings from brokers and multiple listing services.
This localized analysis is based on market data from Zumper and published in collaboration with the USA TODAY Network.