Super Bowl Snackflation: New Jersey Party Hosts to Pay More for 2026 Game Day Spread
Hosting a Super Bowl party in the Garden State this February will pinch wallets a little tighter than last year. According to the latest Wells Fargo Agri-Food Institute report, the average tab for a 10-person feast featuring game-day staples has risen to $140, a modest but notable 1.6% increase from 2025's $138.
The annual analysis, which breaks down the economics behind popular party foods, arrives as fans prepare for the February 8 matchup. The slight overall increase masks significant shifts beneath the surface of the snack table.
In a spot of good news for wing lovers, chicken wing prices have dipped by 2.8%. "Lower corn feed costs, a major input for poultry, are providing some respite," explained Michael Swanson, chief agricultural economist at Wells Fargo. This comes despite robust broiler chicken sales, which reached $70.2 billion in 2024.
However, the seafood and meat aisles tell a different story. Shrimp prices have surged 8.1% to $9.10 per pound, a correction following pandemic-era disruptions to global supply chains and restaurant demand. More painfully for burger or chili fans, beef remains at historic highs, averaging $10.08 a pound. Years of drought, shrinking herds, and trade policies have tightened cattle supplies, contributing to the U.S. recently ceding its top beef producer title to Brazil.
The veggie platter isn't immune either. Cherry tomatoes, celery, broccoli, and cauliflower are all more expensive, though bell peppers and carrots offer slight savings. Salsa and onion dip prices are up, reflecting broader pressures from rising wages in food manufacturing. "While farming is automated, manufacturing and distribution still rely heavily on labor, which drives cost," Swanson noted.
There is relief in the chip aisle. Tortilla chip prices fell 0.7%, aided by a record U.S. corn crop. In a pre-game promotional move, PepsiCo announced price cuts of up to 15% on major snack brands like Lay's and Doritos. "We've heard consumers are feeling the strain," said Rachel Ferdinando, CEO of PepsiCo Foods U.S.
The beverage cooler is also evolving. With alcohol consumption among Americans at historic lows, sales of non-alcoholic beer are booming, growing 24% year-over-year. "Wine and beer are in a tough spot with soft demand and high expenses," Swanson added. For those buying alcohol, expect to spend $20-$30 on beer and around $10 for wine in New Jersey.
Reader Reactions:
"As a longtime season ticket holder, the party is non-negotiable. The price bump is annoying, but we'll just ask guests to chip in more. At least the wings are cheaper!" — Mark R., Hoboken (Event Planner)
"This is ridiculous. $10 for a pound of beef? $9 for shrimp? Corporate greed is ruining game day. Maybe we should all just boycott the overpriced snacks and watch the game quietly." — Linda K., Trenton (High School Teacher)
"Interesting data. The shift to non-alcoholic drinks and the volatility in protein prices really reflect broader economic and health trends. Smart hosts will adapt their menus." — David Chen, Newark (Small Business Owner)
Report includes data from Wells Fargo Agri-Food Institute, USDA, NielsenIQ, and Gallup. Adapted from original reporting by Daniel Munoz.