Advertising Industry

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Business

JCDecaux Bets Big on Programmatic: Global DOOH Expansion Aims to Redefine Outdoor Advertising

JCDecaux SE is rolling out its programmatic digital out-of-home (DOOH) advertising platform across street, transport, and retail networks globally, integrating over 30,000 screens into a unified, data-driven buying system. This strategic move seeks to enhance targeting and measurability for brands, potentially reshaping the company's AdTech narrative amid a challenging financial landscape.

Business

Carrier Global's AI Tool 'Tell Me More' Aims to Cement Its Building-Tech Leadership Amid Industry Labor Crunch

Carrier Global's Abound platform has rolled out a generative AI feature designed to provide facility managers with deeper operational insights and guided maintenance for over 150,000 connected assets. The move comes as the HVAC industry grapples with a worsening technician shortage, positioning the tool as a critical aid for knowledge retention and faster troubleshooting.

Business

AI Anxiety Triggers Sharp Sell-Off in European Tech and Advertising Stocks

European software, data analytics, and advertising shares tumbled on Tuesday as the rapid evolution of AI models, including new legal-focused tools, sparked investor fears over the durability of established business models. The sell-off highlights a dramatic shift in sentiment toward sectors once considered prime AI beneficiaries.