Brand Restructuring

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Business

Tilray Brands Bets Big on Beverages as Stock Languishes: A Valuation Deep Dive

Amidst a major brand refresh for Terrapin Beer and the announcement of SweetWater Brewing's 2026 festival lineup, Tilray Brands is aggressively pushing its beverage division into the mainstream. However, this consumer-facing drive contrasts sharply with a prolonged stock slump, raising critical questions about the company's true market value and future trajectory.