A bipartisan bill in Congress aims to restore $160 million in federal funding to Brand USA, the nation's tourism promoter, seeking to capitalize on major upcoming events like the 2026 World Cup and 2028 Olympics to boost inbound travel and hotel demand.
Medical apparel brand FIGS extends its role as official outfitter for Team USA's medical staff through the 2028 Games, launching a new campaign with Olympian Lindsey Vonn. The move aims to solidify its brand identity with healthcare professionals on a global stage.
McDonald's USA has unveiled a series of executive moves, naming Loek Beckers as its new Chief Financial Officer and promoting Luis Quintiliano to U.S. National Field President, as veteran Myra Doria prepares for retirement.
Aave Labs is consolidating its operations under a single brand, sunsetting its consumer-facing Family wallet and retiring the Avara umbrella name. The move signals a strategic shift away from broad consumer products towards focused financial applications, following recent governance controversies and a narrowed operational focus.
After three decades, Darden Restaurants is phasing out its Bahama Breeze chain, closing half its locations and converting the rest to other brands within its portfolio, marking a significant shift in strategy for the casual dining giant.
In a strategic shift, PepsiCo announces permanent price reductions of up to 15% on flagship snack brands like Lay's, Doritos, and Cheetos, responding to economic strain and aiming to revitalize North American sales.
While major brands dominate tax season marketing, a lesser-known platform is gaining traction by offering the same final IRS outcome for complex returns at nearly 92% lower cost, challenging the notion that robust tax software must come with a premium price tag.
The conservative youth organization Turning Point USA announced it will match the federal government's $1,000 contribution to new 'Trump Accounts' for employees' children, aligning with a growing roster of major employers participating in the tax-advantaged savings program.
As the United States approaches its 250th anniversary, USA TODAY examines the enduring legacy of the companies that shaped the nation's culture, economy, and global identity.
Piper Sandler raises its price target on Kura Sushi USA (KRUS) following an investor meeting, citing potential from recent changes to its digital loyalty platform. The company also appointed a new marketing-focused director as it eyes U.S. expansion.
With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.
Cavco Industries reported a 21% year-over-year revenue increase to $508.4 million for fiscal Q4 2025, driven by a 28.5% surge in home shipments. Despite February weather disruptions and ongoing economic uncertainty, the manufactured housing leader saw a strong March rebound, executed a $33 million stock buyback, and launched a company-wide rebranding initiative aimed at simplifying the homebuyer journey.
Spectrum Brands (NYSE:SPB) reported mixed fourth-quarter results for CY2025, surpassing Wall Street's earnings expectations by a wide margin while revenue continued a multi-year decline. The consumer goods conglomerate highlighted a return to growth in its key Global Pet Care unit as a bright spot.
Stifel raises price target on Comfort Systems USA (FIX) to $1,196, maintaining a Buy rating. The firm anticipates the mechanical and electrical contractor could outperform in Q4 2025, buoyed by strong recent earnings, a massive backlog, and strategic acquisitions.
McDonald's launches a limited-edition McNugget Caviar Kit for Valentine's Day, part of a broader wave of high-profile collaborations including a 'Friends' collectible meal and a Frank's RedHot menu in Canada. The fast-food giant's strategy highlights its push to stay culturally relevant and drive engagement in a saturated market, raising questions about the long-term impact on its brand value and investor appeal.
Baird's recent 'Outperform' reiteration for Kontoor Brands spotlights robust operating margin expansion and deep institutional backing, even as insider selling and leverage concerns linger. The analysis examines whether the company's core denim resilience can outweigh shifting investor sentiment.
Heathrow Airport has awarded Compass Group UK & Ireland a significant seven-year contract to cater for its 80,000-strong workforce. The deal includes a multi-million-pound refurbishment of 11 employee restaurants and introduces a new workplace brand, 'Social at Heathrow', featuring tech-driven services and sustainability initiatives.
BellRing Brands posted stronger-than-expected quarterly earnings, yet analyst sentiment turned more guarded as price targets were trimmed, reflecting concerns over a projected growth slowdown.
USA Rare Earth (USAR) has seen its stock price soar 87.6% over the past year, fueled by geopolitical shifts and supply chain concerns. But with a recent pullback and a sky-high P/B ratio, investors are questioning if the current valuation of $23.53 per share is sustainable or already reflects peak optimism.
Yum! Brands' fourth-quarter revenue beat expectations, driven by robust digital sales and core brand strength at KFC and Taco Bell, while adjusted earnings per share came in slightly below analyst forecasts.
