Bank of America Bets Big on Credit Card Overhaul to Chase Elusive $20 Billion Consumer Profit Goal
In a bold bid to more than double its consumer banking profits by 2030, Bank of America is overhauling credit card rewards, deploying AI, and redesigning branches. The ambitious $20 billion target, a rare feat in U.S. banking history, hinges on deepening relationships with its 69 million customers while navigating fierce competition and technological transformation.