False Advertising Lawsuit

Showing 715 articles
Business

Verizon Sues T-Mobile Over 'Exaggerated' Savings Claims, Putting Marketing Wars and Stock Valuation Under Scrutiny

Verizon has launched a false advertising lawsuit against rival T-Mobile, alleging its recent marketing campaigns mislead consumers about potential savings. The legal battle throws a spotlight on the aggressive pricing claims used to win customers in the saturated U.S. wireless market and could have significant implications for T-Mobile's brand and investor perception.

Business

JCDecaux Bets Big on Programmatic: Global DOOH Expansion Aims to Redefine Outdoor Advertising

JCDecaux SE is rolling out its programmatic digital out-of-home (DOOH) advertising platform across street, transport, and retail networks globally, integrating over 30,000 screens into a unified, data-driven buying system. This strategic move seeks to enhance targeting and measurability for brands, potentially reshaping the company's AdTech narrative amid a challenging financial landscape.

Business

AI Anxiety Triggers Sharp Sell-Off in European Tech and Advertising Stocks

European software, data analytics, and advertising shares tumbled on Tuesday as the rapid evolution of AI models, including new legal-focused tools, sparked investor fears over the durability of established business models. The sell-off highlights a dramatic shift in sentiment toward sectors once considered prime AI beneficiaries.