PepsiCo Deepens Energy Drink Ambitions with Expanded Celsius Partnership, Adds Alani Nu to Distribution Network
PepsiCo is tightening its grip on the fast-growing energy drink sector by expanding its strategic partnership with Celsius Holdings and integrating Alani Nu into its U.S. distribution system. This move signals a coordinated push to challenge category leaders Monster and Red Bull through enhanced retail execution and portfolio synergy.