Guerrilla Marketing

The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.

Feb 2, 2026

Business

Cotton Inc. Bets on Unified Marketing Strategy, Appoints First CMO to Counter Synthetics

Facing stiff competition from synthetic fibers, the cotton industry's leading research and promotion body has created a chief marketing officer role and merged its marketing teams to drive demand across the entire supply chain.

Feb 2, 2026

Business

PF Chang's Taps Marketing Veteran Holly Smith as New CMO to Lead Brand Evolution

Casual dining giant PF Chang's appoints Holly Smith, a seasoned restaurant marketing executive, as its new Chief Marketing Officer to steer brand strategy and deepen customer engagement amid industry-wide transformation.

Feb 2, 2026

Business

Zeta Global Partners with OpenAI, Amplifying AI Marketing Ambitions

Marketing technology firm Zeta Global announces a strategic collaboration with OpenAI, aiming to deeply integrate advanced AI into its platform. The move, coupled with positive buzz from CES 2026, sharpens its competitive edge in a sector dominated by giants like Salesforce and Adobe.

Jan 30, 2026

Business

Sales & Marketing Software Sector's Q3: Strong Results Meet Skeptical Market

While the sales and marketing software segment broadly exceeded revenue expectations in Q3, investor sentiment has turned sour, with most stocks falling post-earnings. We analyze the divergent performances of Upland Software, Sprinklr, DoubleVerify, PubMatic, and Sprout Social.

Jan 30, 2026

Business

Adobe Acquires Semrush in Major Push to Unify AI-Powered Creative and Marketing Workflows

Adobe's strategic acquisition of marketing intelligence platform Semrush Holdings marks a significant step in its mission to deeply integrate artificial intelligence across content creation and digital campaign management, aiming to bridge the gap between creative ideation and data-driven performance.

Jan 30, 2026

Business

Disney Shakes Up Marketing Leadership: Asad Ayaz Unveils New Structure to Unify Brand Storytelling

Disney's newly appointed Chief Marketing and Brand Officer, Asad Ayaz, has restructured the company's global marketing leadership, creating a new enterprise team to foster collaboration and a unified brand voice across all divisions.

Jan 30, 2026

Business

Chick-fil-A Marketing Chief Jon Bridges Retires After 30 Years, Successor Named

Longtime CMO Jon Bridges steps down as Chick-fil-A enters its 80th anniversary year. Michael Lage, a 14-year company veteran with digital and operations experience, will take the helm after a transition period.

Jan 30, 2026

Business

Hims & Hers Bets Big on Super Bowl Ad to Bridge Healthcare Gap and Investor Confidence

In a bold marketing move, telehealth company Hims & Hers is leveraging the Super Bowl's massive audience to spotlight healthcare inequality with its 'Rich People Live Longer' campaign. The push comes as the company expands into advanced diagnostics and treatments, while its stock navigates a significant valuation gap after recent volatility.

Feb 2, 2026

Business

Kura Sushi USA Gets Price Target Boost from Piper Sandler Amid Loyalty Program Revamp

Piper Sandler raises its price target on Kura Sushi USA (KRUS) following an investor meeting, citing potential from recent changes to its digital loyalty platform. The company also appointed a new marketing-focused director as it eyes U.S. expansion.

Feb 2, 2026

Business

Alibaba Bets Big on AI: New Chip, Upgraded Qwen Model, and Aggressive Lunar New Year Push

Alibaba Group is making a major strategic push into artificial intelligence, launching a proprietary AI chip to challenge Nvidia, upgrading its Qwen models, and planning a massive marketing campaign for its AI app during the Lunar New Year holiday.

Feb 2, 2026

Business

UFC Inks Multi-Year Deal with Good Greek, Expanding Year-Round Sponsorship Footprint

TKO Group Holdings' UFC has secured a new, multi-year marketing partnership with Good Greek Moving & Storage. The agreement will feature brand integration across UFC Fight Nights, Dana White's Contender Series, and athlete ambassador campaigns, signaling a continued push to monetize its combat sports audience beyond traditional media rights.

Feb 2, 2026

Business

The Blame Game: Web3 Titans Clash Over Causes of 2025's 'Black Friday' Crypto Crash

Months after a sudden $19 billion liquidation event rocked crypto markets, a war of words has erupted among industry CEOs. The debate centers on whether the crash was caused by a technical glitch, systemic leverage, or aggressive yield marketing, exposing deep fissures in the industry's post-mortem analysis.

Feb 2, 2026

Business

Klaviyo Bets Big on AI Integration, But Can It Close the Valuation Gap?

Marketing automation firm Klaviyo is deepening its AI capabilities with a new ChatGPT app and a Wunderkind partnership. Yet, despite these strategic moves, its stock performance tells a more cautious story, leaving investors to weigh its growth potential against a significant valuation discount.

Feb 2, 2026

Business

Zeta Global's Stock Slump: A Buying Opportunity or a Sign of Deeper Trouble?

Shares of marketing software firm Zeta Global have tumbled over 10% in a week, sparking debate among investors. While a key valuation model suggests the stock is significantly undervalued, market sentiment remains cautious amid broader tech volatility.

Jan 30, 2026

Business

Pizza Hut Ends a Super Bowl Tradition: No More Pre-Game Ads After Decade-Long Run

In a significant shift from its long-standing marketing playbook, Pizza Hut will not advertise during NBC's Super Bowl pre-game coverage this year, ending a tradition that spanned over a decade. The move comes as the chain undergoes a strategic review and reallocates its ad budget toward other sports and partnerships.

Jan 30, 2026

Business

Heineken Taps Into Global Fandom Culture with 'Fans Have More Fun' Platform

Heineken launches a global marketing initiative celebrating shared passions in sports and music, aiming to foster real-world connections amid declining U.S. sales and a competitive import beer market.

Jan 30, 2026

Business

Disney Braces for Impact as International Tourism to U.S. Parks Slows

The entertainment giant signals a downturn in overseas visitors to its American resorts, with industry analysts citing geopolitical tensions and shifting travel policies as contributing factors.

Feb 2, 2026

Business

From Main Street to Silicon Valley: The 50 Brands That Built America

As the United States approaches its 250th anniversary, USA TODAY examines the enduring legacy of the companies that shaped the nation's culture, economy, and global identity.

Feb 2, 2026

Business

Adobe and Cognizant Forge Deeper Alliance to Power Enterprise Content with AI

Adobe and Cognizant are expanding their strategic partnership to help major corporations integrate generative AI into content creation and customer experience workflows. The move targets regulated, high-growth industries grappling with soaring demand for personalized content, positioning Adobe's tools as enterprise-ready solutions amid investor scrutiny over its stock performance.

Feb 2, 2026