Starbucks Shakes Up Loyalty Program as Schultz's Move to Miami Sparks Executive Strategy Debate
Starbucks is navigating a pivotal moment with the launch of a revamped, tiered rewards system aimed at deepening customer engagement, while former CEO Howard Schultz's relocation from Seattle to Florida refocuses attention on leadership strategy and fiscal considerations. These parallel moves come as the coffee giant executes a multi-year operational turnaround.