Business
Interparfums Secures 20-Year Global Fragrance Rights for Nautica and David Beckham, Betting on Brand Revivals and Digital Growth
Interparfums (IPAR) has locked in exclusive long-term licenses for the Nautica and David Beckham fragrance portfolios, aiming to revitalize the brands and expand their digital footprint globally. The deals signal a strategic push into mainstream lifestyle and celebrity scents.