Live Sports Broadcasting

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Business

Fox Q2 Earnings: Sports Rights Costs Squeeze Profits Despite Revenue Growth

Fox Corporation reported a 2% rise in quarterly revenue to $5.18 billion, driven by distribution and advertising gains. However, shareholder net income fell sharply to $229 million, pressured by escalating costs for live sports programming rights—a strategic bet that is proving both a shield and a strain in a turbulent media landscape.

Business

P&G Doubles Down on Sports Marketing to Fuel Brand Growth Amid Stiff Competition

Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.