M&A

Business

Brinker Consolidates Marketing Leadership Under George Felix Amid Investor Scrutiny of Dual-Brand Strategy

Brinker International has expanded the role of George Felix to Executive Vice President and Chief Marketing Officer, placing him in charge of marketing for both its Chili's Grill & Bar and Maggiano's Little Italy brands. The move signals a strategic push for greater brand cohesion as the restaurant group navigates a volatile market and works to sustain its long-term growth trajectory.