Premiumization

Business

Gen Z's Sobering Reality: Just 4% of U.S. Alcohol Sales in 2025 as Industry Grapples with Shifting Tastes

New market data reveals a stark generational divide in American drinking habits, with Gen Z contributing a mere 4% to total alcohol sales last year. The findings challenge long-held industry assumptions and highlight the enduring spending power of older consumers amid a broader shift toward premiumization and alternative beverages.

Business

Colgate-Palmolive Navigates Volatile Consumer Landscape, Outlines Ambitious 2030 Growth Strategy

The consumer goods giant reports resilient Q4 2025 results, beating expectations despite market headwinds, and unveils a comprehensive new strategy focused on omnichannel demand, premiumization, and AI-driven efficiency to drive growth through 2030.

Business

Maesa's Ontu Launch Aims to Elevate Mass-Market Body Care to Facial-Grade Standards

Brand incubator Maesa is betting on the growing body care category with the launch of Ontu, a new line bringing high-performance, facial-inspired formulas to Target shelves at accessible price points, capitalizing on shifting consumer skincare rituals.

Business

Barrell Craft Spirits Sells Kentucky Facility as Whiskey Market Cools

Barrell Craft Spirits has sold a contract bottling plant in Jeffersontown, Kentucky, consolidating operations back to its Louisville site amid shifting consumer demand and a broader slowdown in the US whiskey category.

Business

Colgate-Palmolive Caps 2025 with Strong Finish, Braces for Uncertainty as New Strategy Launches

The consumer goods giant reported stronger-than-expected Q4 results, citing growth across key metrics despite inflationary pressures. As it rolls out its ambitious 2030 growth plan, management warns of a volatile global operating environment in the year ahead.

Business

Truist Bullish on Amer Sports, Forecasts EPS Above $2.50 by 2030 on Strong Growth Strategy

Truist Securities has raised its price target for Amer Sports (NYSE: AS), citing the company's clear long-term roadmap and 'durable growth levers' across its portfolio of iconic sports brands. The firm sees a realistic path to earnings per share exceeding $2.50 by fiscal 2030.