Future Proof Brands, maker of the popular ready-to-drink brand BeatBox, is laying off over 150 employees at its headquarters. The move comes weeks after announcing a $490 million majority stake acquisition by Anheuser-Busch, signaling corporate restructuring ahead of the deal's expected close in early 2026.
New market data reveals a stark generational divide in American drinking habits, with Gen Z contributing a mere 4% to total alcohol sales last year. The findings challenge long-held industry assumptions and highlight the enduring spending power of older consumers amid a broader shift toward premiumization and alternative beverages.
Short interest in beverage giant Constellation Brands has declined, signaling a potential shift in trader sentiment. However, the level remains elevated compared to industry rivals, highlighting ongoing debate over the stock's valuation amid shifting consumer trends.
BellRing Brands prepares to release its fourth-quarter financial results, with analysts forecasting a revenue dip. The report comes as investors gauge the resilience of the shelf-stable nutrition segment.
While consumer staples are traditionally seen as safe havens, recent underperformance against the broader market has spotlighted companies with weakening fundamentals. We examine three household names where valuation and growth concerns suggest caution is warranted.
