Restaurant Marketing

Business

Brinker Consolidates Marketing Leadership Under George Felix Amid Investor Scrutiny of Dual-Brand Strategy

Brinker International has expanded the role of George Felix to Executive Vice President and Chief Marketing Officer, placing him in charge of marketing for both its Chili's Grill & Bar and Maggiano's Little Italy brands. The move signals a strategic push for greater brand cohesion as the restaurant group navigates a volatile market and works to sustain its long-term growth trajectory.

Business

Fast Food's 2025 Finale: Value Wars Crown Winners, Leave Some Chains Reeling

The fourth quarter of 2025 solidified a stark divide in the restaurant industry. While major quick-service giants like McDonald's and Taco Bell thrived on aggressive value plays and innovation, several notable names, including Wendy's and Sweetgreen, faced deepening crises. The results underscore a market where value perception and operational agility are paramount.