The fast-growing sunscreen brand Supergoop has named former Peloton marketing chief Lauren Weinberg as its new CMO, tasking her with expanding the brand's cultural footprint and driving growth across digital and product innovation.
Foxconn, the world's largest electronics manufacturer and a key supplier to Nvidia, projects first-quarter performance to exceed its typical seasonal range, driven by surging shipments of AI infrastructure and stronger-than-expected consumer electronics.
Verizon has launched a false advertising lawsuit against rival T-Mobile, alleging its recent marketing campaigns mislead consumers about potential savings. The legal battle throws a spotlight on the aggressive pricing claims used to win customers in the saturated U.S. wireless market and could have significant implications for T-Mobile's brand and investor perception.
Facing three straight quarters of declining sales, Chipotle unveils an aggressive marketing strategy centered on targeted media and menu innovation, while its high-stakes search for a new chief marketer continues.
Following the recent CEO appointment, sunscreen brand Supergoop names marketing veteran Lauren Weinberg, formerly of Peloton and Square, as its new CMO, signaling aggressive growth ambitions under Blackstone ownership.
As a 30-second Super Bowl spot hits $10 million, the game’s advertising playbook stands in stark defiance of today’s digital-first, hyper-targeted marketing dogma. An analysis of why mass reach, pure creativity, and shared cultural moments still command a premium.
Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.
Home Depot is undertaking a significant operational overhaul, eliminating approximately 800 corporate roles, mandating a full-time return to office, and internalizing its marketing strategy. The moves signal a push for greater efficiency and control as the home improvement giant navigates a fluctuating market.
The Department of Labor has allocated tens of thousands of supplemental H-2B visas for transportation and other seasonal industries. However, a State Department visa freeze and stringent new English testing requirements cast doubt on whether foreign drivers will fill empty seats.
Sanctuary Wealth has appointed Marissa Fox-Foley, former CMO of Choreo, as its new Chief Marketing Officer. She is tasked with scaling the hybrid RIA's marketing capabilities and driving digital transformation across its network of partner firms.
The luxury hospitality group turns to a Farfetch and Alo Yoga alum to lead global marketing strategy for its nascent ultra-luxury yachting venture, highlighting a broader industry shift towards fashion and lifestyle expertise.
Procter & Gamble is providing essential services to Mississippi communities recovering from a severe winter storm while concurrently launching a regionally focused Super Bowl advertising campaign for its Zevo and Spruce brands, blending corporate social responsibility with strategic marketing.
As the seasonal spectacle of Groundhog Day passes, the Nasdaq faces a more substantive test. With tech earnings under a microscope and macroeconomic uncertainty lingering, investors are weighing robust historical patterns against near-term caution.
With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.
Facing stiff competition from synthetic fibers, the cotton industry's leading research and promotion body has created a chief marketing officer role and merged its marketing teams to drive demand across the entire supply chain.
Casual dining giant PF Chang's appoints Holly Smith, a seasoned restaurant marketing executive, as its new Chief Marketing Officer to steer brand strategy and deepen customer engagement amid industry-wide transformation.
Marketing technology firm Zeta Global announces a strategic collaboration with OpenAI, aiming to deeply integrate advanced AI into its platform. The move, coupled with positive buzz from CES 2026, sharpens its competitive edge in a sector dominated by giants like Salesforce and Adobe.
Cavco Industries' fiscal Q3 2026 results reflect the initial impact of its American Homestar acquisition amid broader industry headwinds. While revenue grew, margins contracted due to integration costs and a seasonal demand slowdown. Management points to stable backlogs and strategic positioning for the upcoming spring selling season.
While the sales and marketing software segment broadly exceeded revenue expectations in Q3, investor sentiment has turned sour, with most stocks falling post-earnings. We analyze the divergent performances of Upland Software, Sprinklr, DoubleVerify, PubMatic, and Sprout Social.
Adobe's strategic acquisition of marketing intelligence platform Semrush Holdings marks a significant step in its mission to deeply integrate artificial intelligence across content creation and digital campaign management, aiming to bridge the gap between creative ideation and data-driven performance.
