Analysts have slightly lowered Wix.com's fair value estimate while nudging up long-term revenue expectations, signaling a nuanced view that balances the company's AI-driven potential against rising costs and execution risks.
Wix.com stock faced significant pressure last month, with investors grappling with the long-term implications of artificial intelligence on its core website-building business model, despite the company's recent strategic acquisition.
Diamond Hill Capital's Large Cap Fund added Wix.com to its portfolio in Q4 2025, positioning the web development platform as a fundamentally sound investment despite recent stock weakness and a cautious view on AI hype.
Wix.com Ltd. has launched a major share repurchase program as its stock trades near multi-year lows. While analysts have trimmed price targets, many maintain bullish ratings, citing significant upside potential and a more resilient outlook for SaaS companies in the face of AI disruption.
Wix shares have plummeted over 40% in six months amid softer results and rising competition. We examine the key challenges facing the company and highlight a more compelling alternative for growth-focused portfolios.
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