American Express Raises the Stakes: Higher Fees, Tighter Lounge Access in Bid to Retain Premium Clientele
American Express is implementing a dual strategy of increased annual fees and stricter Centurion Lounge access rules for its premium cardholders. The move, seen as a direct response to intensifying competition from rivals like JPMorgan Chase, aims to bolster profitability while refining the value proposition for affluent and younger demographics.