PepsiCo Navigates Consumer Squeeze: Price Cuts Meet $10 Billion Buyback, Putting Strategy in Spotlight
PepsiCo is slashing prices on key snacks ahead of the Super Bowl, responding to consumer affordability pressures and activist investor scrutiny. Concurrently, a massive new share repurchase program and dividend hike signal a robust commitment to shareholder returns, setting the stage for a pivotal test of brand strength and margin resilience.