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P&G Doubles Down on Sports Marketing to Fuel Brand Growth Amid Stiff Competition

Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.

Treasury Secretary Bessent Faces Congress as Fed Probe Looms Over Hearings

Treasury Secretary Scott Bessent heads to Capitol Hill this week for testimony, with lawmakers poised to question him for the first time since the Justice Department launched an investigation into Federal Reserve Chair Jerome Powell. The hearings are expected to focus on economic performance and regulatory policy, even as the shadow of the probe hangs over proceedings.