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JCDecaux Bets Big on Programmatic: Global DOOH Expansion Aims to Redefine Outdoor Advertising

JCDecaux SE is rolling out its programmatic digital out-of-home (DOOH) advertising platform across street, transport, and retail networks globally, integrating over 30,000 screens into a unified, data-driven buying system. This strategic move seeks to enhance targeting and measurability for brands, potentially reshaping the company's AdTech narrative amid a challenging financial landscape.