Brand Licensing

Showing 628 articles

The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.

Business

Tilray Brands Bets Big on Beverages as Stock Languishes: A Valuation Deep Dive

Amidst a major brand refresh for Terrapin Beer and the announcement of SweetWater Brewing's 2026 festival lineup, Tilray Brands is aggressively pushing its beverage division into the mainstream. However, this consumer-facing drive contrasts sharply with a prolonged stock slump, raising critical questions about the company's true market value and future trajectory.

Business

Cavco Industries Navigates Weather, Tariffs to Post Solid Q4 Growth; Unveils Major Rebranding Strategy

Cavco Industries reported a 21% year-over-year revenue increase to $508.4 million for fiscal Q4 2025, driven by a 28.5% surge in home shipments. Despite February weather disruptions and ongoing economic uncertainty, the manufactured housing leader saw a strong March rebound, executed a $33 million stock buyback, and launched a company-wide rebranding initiative aimed at simplifying the homebuyer journey.