Brand Marketing

Business

Hershey Bets on Spice and Collectibles: Jolly Rancher Heat Wave Gummies Target New Audiences

The Hershey Company is expanding its Jolly Rancher brand with a dual-pronged strategy: launching spicy 'Heat Wave' gummies and a limited-edition collectible box in partnership with VeeFriends. This move aims to capture the attention of younger consumers and digital-native collectors, signaling a shift in the confectionery giant's growth playbook beyond traditional chocolate.

Feb 2, 2026

Business

Hims & Hers Bets Big on Super Bowl Ad to Bridge Healthcare Gap and Investor Confidence

In a bold marketing move, telehealth company Hims & Hers is leveraging the Super Bowl's massive audience to spotlight healthcare inequality with its 'Rich People Live Longer' campaign. The push comes as the company expands into advanced diagnostics and treatments, while its stock navigates a significant valuation gap after recent volatility.

Feb 2, 2026

Business

Kura Sushi USA Gets Price Target Boost from Piper Sandler Amid Loyalty Program Revamp

Piper Sandler raises its price target on Kura Sushi USA (KRUS) following an investor meeting, citing potential from recent changes to its digital loyalty platform. The company also appointed a new marketing-focused director as it eyes U.S. expansion.

Feb 2, 2026

Business

JPMorgan Boosts Celsius Target on PepsiCo Deal Momentum, Sees Alani Nu as Growth Engine

JPMorgan raises its price target for Celsius Holdings (CELH) to $77, citing upside potential from its deepening PepsiCo partnership and the expanding distribution of its Alani Nu brand ahead of Q4 earnings.

Feb 2, 2026

Business

A Return to Roots: Regal Holdings Revives Historic West Bend Co. Name for Wisconsin Cookware Manufacturing

In a strategic move emphasizing its heritage, Regal Holdings has rebranded its core manufacturing division as the historic West Bend Co., underscoring a commitment to U.S. production and Wisconsin's industrial legacy.

Feb 2, 2026

Business

Maesa's Ontu Launch Aims to Elevate Mass-Market Body Care to Facial-Grade Standards

Brand incubator Maesa is betting on the growing body care category with the launch of Ontu, a new line bringing high-performance, facial-inspired formulas to Target shelves at accessible price points, capitalizing on shifting consumer skincare rituals.

Feb 2, 2026

Business

Buffett's Final Moves: A Pivot from Banks to Pizza Ahead of Berkshire CEO Transition

In the quarters leading to his retirement as CEO, Warren Buffett orchestrated a significant portfolio shift, slashing Berkshire's stake in Bank of America while steadily accumulating shares in Domino's Pizza, highlighting a strategic bet on consumer resilience and brand loyalty.

Feb 2, 2026

Business

Cape Cod Chips Production Shifts Away from Namesake Region, Consolidates in Hanover and Beyond

Campbell's Company announces the closure of its Hyannis, Mass. plant, moving Cape Cod and Kettle Brand chip production to Hanover, Pa., Wisconsin, and North Carolina, impacting local jobs and severing a geographic brand tie.

Feb 2, 2026

Business

Starbucks Brews a Comeback: How AI and a Return to 'Third Place' Roots Aim to Revive the Coffee Giant

After years of sluggish sales and brand challenges, Starbucks is betting on a dual strategy: deploying AI to streamline operations while reinvesting in the in-store experience. CEO Brian Niccol outlines the plan he believes will restore growth and community connection.

Feb 2, 2026

Business

From Shark Tank Spotlight to Silent Exit: The Unwrapped Story of Gatsby Chocolate

Gatsby Chocolate, the 'healthy' indulgence that captivated Sharks and shoppers alike, has vanished from shelves. We trace its journey from a multi-million dollar deal that never closed to its quiet demise, exploring what went wrong for a once-promising brand.

Jan 30, 2026

Business

BeatBox Beverages Cuts 158 Jobs in Austin as Anheuser-Busch Acquisition Looms

Future Proof Brands, maker of the popular ready-to-drink brand BeatBox, is laying off over 150 employees at its headquarters. The move comes weeks after announcing a $490 million majority stake acquisition by Anheuser-Busch, signaling corporate restructuring ahead of the deal's expected close in early 2026.

Jan 30, 2026

Business

Pizza Hut Ends a Super Bowl Tradition: No More Pre-Game Ads After Decade-Long Run

In a significant shift from its long-standing marketing playbook, Pizza Hut will not advertise during NBC's Super Bowl pre-game coverage this year, ending a tradition that spanned over a decade. The move comes as the chain undergoes a strategic review and reallocates its ad budget toward other sports and partnerships.

Jan 30, 2026

Business

Nike's Stock Slump Tests Wall Street's Faith: Can the Swoosh Regain Its Stride?

Despite a challenging year that saw Nike's shares fall sharply, a majority of analysts maintain a cautiously optimistic outlook, betting on the sportswear giant's long-term brand strength and innovation pipeline to fuel a recovery.

Jan 30, 2026

Business

Heineken Taps Into Global Fandom Culture with 'Fans Have More Fun' Platform

Heineken launches a global marketing initiative celebrating shared passions in sports and music, aiming to foster real-world connections amid declining U.S. sales and a competitive import beer market.

Jan 30, 2026

Business

Deckers Outpaces Forecasts as HOKA and UGG Power Strong Q4 Finish

Footwear giant Deckers Brands posted quarterly revenue and profit that handily beat Wall Street estimates, driven by surging global demand for its HOKA and UGG labels. The company raised its full-year outlook, citing robust direct-to-consumer growth and international momentum.

Jan 30, 2026

Business

Deckers Defies Doubters: Hoka and Ugg Power Record Q3, Sending Shares Skyward

Fueled by surging global demand for its Hoka and Ugg brands, Deckers Outdoor Corp. posted a robust third-quarter performance that surpassed expectations, driving its stock price up sharply and assuaging recent Wall Street concerns over growth sustainability.

Jan 30, 2026

Business

Presidential Endorsement Sends French Eyewear Maker Soaring, But Can It Revive a Fading Industry?

A pair of aviator sunglasses worn by French President Emmanuel Macron during a high-profile moment at Davos has triggered a global sales frenzy for the historic brand Henry Jullien. While the Italian-owned company sees its stock and orders surge, industry veterans question whether the presidential spotlight can stem the long-term decline of French eyewear manufacturing.

Jan 30, 2026

Business

Samsung Bets on Privacy and Olympic Glamour to Fuel Galaxy Momentum

Samsung Electronics unveils new on-device privacy controls for Galaxy users and a special Olympic Edition of its foldable phone, aiming to strengthen its brand and ecosystem ahead of the 2026 Winter Games, as its stock continues a strong run.

Jan 30, 2026

Business

Saks Off 5th Shutters Dozens of Stores in Bankruptcy-Driven Restructuring

Saks Global moves to close over 60 Off 5th locations as part of Chapter 11 proceedings, signaling a strategic retreat from the competitive off-price segment to focus on core luxury brands.

Jan 30, 2026

World

EU Brands Iran's Revolutionary Guards a Terrorist Organization, Prompting Fierce Condemnation from Tehran

The European Union has taken the unprecedented step of designating Iran's Islamic Revolutionary Guard Corps as a terrorist entity, triggering a sharp diplomatic crisis. Iran has denounced the move as illegal and politically motivated, vowing to respond.

Jan 30, 2026