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Nike Under EEOC Scrutiny: Diversity Initiatives Face Legal Test as Investor Concerns Mount

The U.S. Equal Employment Opportunity Commission has launched a formal investigation into Nike Inc., probing whether the sportswear giant's diversity, equity, and inclusion programs have inadvertently led to discriminatory practices against White employees and applicants. The regulatory move places Nike's workplace policies under a legal microscope, potentially triggering significant reputational and financial repercussions for the Swoosh brand.