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Business

P&G Doubles Down on Sports Marketing to Fuel Brand Growth Amid Stiff Competition

Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.

Business

Levi's Q4 Earnings: DTC Strength and International Growth Offset Flat Sales, Analysts Probe Future Margins and Tariff Impact

Levi Strauss & Co. reported fourth-quarter results that edged past Wall Street forecasts despite nearly flat year-over-year sales, driven by robust direct-to-consumer performance and international expansion. Analysts on the earnings call focused on the sustainability of margin growth, cost pressures, and the company's strategic pivot beyond its denim core.