Divestment Campaign

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Business

Equinor Sharpens Upstream Strategy, Exits Argentina's Vaca Muerta Shale

Norwegian energy giant Equinor has agreed to sell its onshore assets in Argentina's Vaca Muerta shale play to Vista Energy, marking a strategic retreat from the region while maintaining its offshore exploration interests. The move underscores the company's ongoing portfolio realignment towards core offshore and international projects.

The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.