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Business

Apple Bets Big on AI: $2B Q.ai Acquisition and Google Gemini Partnership Reshape Future of Siri and Devices

In a strategic double move, Apple has acquired Israeli AI startup Q.ai for nearly $2 billion and forged a landmark partnership with Google to integrate Gemini AI into Siri. These developments signal a profound shift in Apple's approach to artificial intelligence, moving it from the periphery to the core of its hardware and services ecosystem, with significant implications for user experience and the competitive landscape.

Business

Celsius Holdings at a Crossroads: Can the Energy Drink Darling Sustain Its Run Amid Slowing Growth and Rising Promotions?

Diverging analyst views on Celsius Holdings highlight a pivotal moment for the high-flying energy drink stock. While some anticipate strong upcoming earnings, others point to a cooling category, aggressive discounting, and PepsiCo's inventory adjustments as signs of a more challenging road ahead, leaving investors to weigh the brand's resilience against shifting market dynamics.