Loyalty Programs

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Business

Marriott's Stock Soars, But Is It Flying Too Close to the Sun? Analysts Question Valuation After Stellar Run

Marriott International's shares have delivered impressive multi-year gains, but recent analysis suggests the hospitality giant's stock may now be trading at a significant premium. With a DCF model pointing to a 16% overvaluation and a P/E ratio exceeding industry peers, investors are debating whether the price fully reflects future growth or has outpaced fundamentals.