Chipotle Bets on 'Real Ingredients' to Rebound from 2025 Slump, Takes Swipe at AI-Generated Super Bowl Ads
Facing a challenging year of declining sales, Chipotle launches a new 'Choices' ad campaign emphasizing fresh preparation and contrasts its methods with competitors. In a bold Super Bowl counter-programming move, the chain will give away free entrees during AI-generated commercial breaks.