Migration Strategy

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Business

P&G Doubles Down on Sports Marketing to Fuel Brand Growth Amid Stiff Competition

Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.

Business

Creightons PLC Faces Uphill Battle as Returns on Capital Decline

The UK-based personal care products group, Creightons, is seeing a sustained drop in its capital efficiency, with ROCE falling from 24% to 11% over five years. Despite ongoing reinvestment, stagnant sales and a plummeting share price raise questions about its growth strategy and appeal to investors seeking high-growth opportunities.