Privacy Lawsuit

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Business

Verizon Sues T-Mobile Over 'Exaggerated' Savings Claims, Putting Marketing Wars and Stock Valuation Under Scrutiny

Verizon has launched a false advertising lawsuit against rival T-Mobile, alleging its recent marketing campaigns mislead consumers about potential savings. The legal battle throws a spotlight on the aggressive pricing claims used to win customers in the saturated U.S. wireless market and could have significant implications for T-Mobile's brand and investor perception.