Deep Value or Value Trap? The Bull Case for Ad-Tech's Criteo Amid Market Skepticism
Criteo S.A. (NASDAQ: CRTO), the ad-tech firm, is trading at near-historic low valuations, sparking a debate among value investors. While its legacy business faces well-documented headwinds, its growing Retail Media segment and aggressive capital returns present a potential asymmetric opportunity, according to a bullish thesis gaining traction online.