Brand Risk

Showing 2114 articles
Business

Tilray Brands Bets Big on Beverages as Stock Languishes: A Valuation Deep Dive

Amidst a major brand refresh for Terrapin Beer and the announcement of SweetWater Brewing's 2026 festival lineup, Tilray Brands is aggressively pushing its beverage division into the mainstream. However, this consumer-facing drive contrasts sharply with a prolonged stock slump, raising critical questions about the company's true market value and future trajectory.

Business

ASGN Bets Big on AI with Quinnox Acquisition and $1B Buyback: Strategic Pivot or Risky Gamble?

ASGN reaffirms strong Q4 2025 revenue guidance and launches a dual-pronged strategy: a $290 million cash acquisition of AI-focused consultancy Quinnox and a $1 billion share repurchase program. The moves signal a decisive shift towards high-value AI and digital implementation services, even as the company navigates elevated debt and integration challenges under its new Everforth brand.

The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.