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The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.

Business

Alphabet's AI Ambitions: Can Gemini Sustain Its Momentum Into 2026?

As Alphabet's stock demonstrates resilience amid market volatility, its Gemini AI platform emerges as a central driver. With deep integration across Google's ecosystem and new agentic capabilities, the tech giant is positioning itself not just to compete, but to lead the next phase of the AI race. We examine the challenges and opportunities ahead.