A new analysis commissioned by TikTok challenges conventional ad measurement, arguing that high ROI doesn't always equal sales growth, and that premium, engaging formats often deliver superior business outcomes despite higher costs.
While Medicare provides a crucial safety net at 65, significant gaps in coverage for dental, vision, and long-term care can lead to six-figure annual expenses. Proactive planning with HSAs, specialized insurance, and strategic budgeting is essential to protect retirement savings.
While the energy sector retrenched amid falling crude prices, ExxonMobil executed a massive $20 billion share repurchase program in 2025, underlining its financial muscle and commitment to shareholder returns. The oil giant also reported earnings that beat estimates, driven by record production in the Permian Basin and Guyana, even as it takes a hardline stance on reinvesting in Venezuela.
The Swiss watchmaker reported a dip in 2025 profits amid currency headwinds and strategic investments, but forecasts a return to broad-based growth next year, buoyed by robust second-half sales and strong performance in key markets like the Americas.
Life sciences and diagnostics firm Revvity (RVTY) closed 2025 with results surpassing internal targets, driven by robust diagnostics performance. While management provided initial 2026 guidance, it remains conservative, banking on market stabilization rather than a broad recovery.
Moving to a state with no income tax might seem like a clear financial win, but the reality is more complex. Higher sales, property, and overall living costs in these states often offset the initial paycheck boost, creating a nuanced picture of who truly benefits.
A U.S.-sanctioned Russian cargo aircraft, linked to prior military support in Venezuela, landed at a Cuban military airfield. The arrival coincides with a declared U.S. national emergency over Cuba and fuels concerns over Moscow's strategic activities in America's backyard.
The Bureau of Labor Statistics announced Monday that the highly anticipated January employment data will not be released as scheduled this Friday, citing disruptions from a partial federal government shutdown. The report will be published only after funding is restored.
The entertainment giant signals a downturn in overseas visitors to its American resorts, with industry analysts citing geopolitical tensions and shifting travel policies as contributing factors.
Micron Technology shares surged again Monday, fueled by a new analyst report highlighting strong demand for its high-bandwidth memory chips and forecasting a significant rise in DRAM prices through 2026.
As the United States approaches its 250th anniversary, USA TODAY examines the enduring legacy of the companies that shaped the nation's culture, economy, and global identity.
A new round of U.S.-mediated negotiations between Russia and Ukraine is scheduled for this week in Abu Dhabi, officials confirm, as battlefield violence and long-range attacks continue to shape the diplomatic landscape.
A 64-year-old man has been sentenced to life without parole after pleading guilty to murdering his estranged wife and her aunt during a domestic dispute that escalated from a trivial disagreement.
The International Monetary Fund has issued a stark warning to Bahrain, stating the kingdom must urgently implement further fiscal reforms as its budget deficit hits 11% of GDP and public debt climbs to 134% of economic output.
New research reveals a stark disconnect: while a majority of firms are ramping up investment in incentive pay to fuel growth, widespread execution errors are rendering these costly programs ineffective, leaving potential revenue on the table.
Investment firm Artemis Investment Management has established a significant new position in Commercial Metals Company, a leading steel producer and recycler, signaling confidence in the firm's strategic direction and growth prospects despite a recent share price surge.
The so-called 'Super Bowl Indicator' correctly predicted a market rise after last year's NFC win, but a deeper look at the data reveals it's little more than a coin toss—and a cautionary tale about spurious correlations in finance.
In the wake of its Chapter 11 filing, Saks Global Enterprises is closing all Neiman Marcus Last Call locations and most Saks Off 5th stores, marking a dramatic retreat from the off-price sector as it refocuses on core luxury business.
U.S. District Judge Robert W. Pratt, who served Iowa's Southern District for over 26 years, passed away Wednesday following cardiac arrest. His tenure was marked by significant legal decisions, civic engagement, and a notable public rebuke of former President Donald Trump.
Harrel Braddy, convicted of kidnapping a mother and daughter from their home and leaving the child to die in the Everglades, has been sentenced to life in prison after a jury declined to reinstate the death penalty.
