Latin America Economy

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The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.

Business

U.S. Launches $12 Billion 'Project Vault' to Secure Critical Minerals, Counter China's Dominance

The Biden administration, in a significant move to de-risk supply chains, is launching a first-of-its-kind strategic stockpile for critical minerals. Backed by $12 billion in public and private funding, 'Project Vault' aims to shield U.S. manufacturers from price shocks and supply disruptions, directly challenging China's grip on the global market for metals essential to everything from EVs to defense systems.