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Business

HubSpot's Strategic Shift: Upmarket Gains and AI Agents Fuel Growth Amid SMB Softness

Wall Street analysts are reaffirming confidence in HubSpot's long-term strategy, pointing to its successful expansion into larger enterprise clients and the integration of AI agents across its platform. While concerns linger over softening demand from small and mid-sized businesses, the company's focus on multi-hub adoption and upmarket contracts is seen as reshaping its core growth engine.

Business

Google's Project Genie Shakes Up 3D Creation Arena, Casting Shadow Over Unity's Future

Google's unveiling of Project Genie, an AI tool for generating interactive 3D worlds, sends ripples through the game development sector, directly challenging incumbent platform Unity Software. The announcement coincides with a period of intense volatility and investor scrutiny for Unity, raising fundamental questions about its long-term strategic position in an AI-driven landscape.