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Business

Toyota's Hybrid Surge Drives Record 2025 Sales, Defying Trade Headwinds

Toyota Motor Corp. has cemented its position as the world's top-selling automaker for 2025, posting record global sales fueled by robust demand for its hybrid vehicles. The results underscore the company's strategic bet on a multi-pathway approach to electrification, even as new U.S. tariffs and shifting trade policies challenge the global industry.

The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.