Pricing Strategy

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Business

Bitcoin's Next Accumulation Phase Hinges on Fragile US Credit Markets

As Bitcoin's price struggles to find a floor, analysts point to a critical and seemingly calm indicator—the US corporate credit spread—as the potential trigger for the next major move. The current divergence between compressed credit risk and falling crypto prices suggests markets may be underpricing looming stress.

Business

P&G Doubles Down on Sports Marketing to Fuel Brand Growth Amid Stiff Competition

Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.