Pricing Strategy

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Business

P&G Doubles Down on Sports Marketing to Fuel Brand Growth Amid Stiff Competition

Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.

Business

Adtalem's Q4: Enrollment Surge and Analyst Scrutiny

Adtalem Global Education posted strong fourth-quarter results, driven by record enrollments at Walden University and Chamberlain. While management celebrated a decade of consecutive growth quarters, analysts pressed for details on future strategy and execution risks.