As a 30-second Super Bowl spot hits $10 million, the game’s advertising playbook stands in stark defiance of today’s digital-first, hyper-targeted marketing dogma. An analysis of why mass reach, pure creativity, and shared cultural moments still command a premium.
Procter & Gamble is providing essential services to Mississippi communities recovering from a severe winter storm while concurrently launching a regionally focused Super Bowl advertising campaign for its Zevo and Spruce brands, blending corporate social responsibility with strategic marketing.
As the Super Bowl approaches, the cost of a 30-second commercial spot has reached an unprecedented $10 million, driven by intense demand and bundled packages with the Olympics. Major brands are betting big with celebrity-studded campaigns, but analysts question the long-term value of such staggering investments.
In a bold marketing move ahead of the Super Bowl, AI firm Anthropic reinforces its commitment to an ad-free chatbot experience for Claude, directly contrasting rival OpenAI's new advertising tests and highlighting a deepening philosophical divide in the industry.
In a bold marketing move, AI firm Anthropic is using the Super Bowl's massive audience to draw a stark contrast with rival OpenAI, explicitly positioning its Claude chatbot as an ad-free sanctuary in an increasingly commercialized AI landscape.
In a high-stakes marketing push, AI firm Anthropic launches its first Super Bowl campaign, directly contrasting rivals by promising its Claude chatbot will remain free of advertising.
Mondelēz's Ritz brand returns to the Super Bowl with 'Ritz Island,' a tropical ad spot featuring Bowen Yang, Jon Hamm, and Scarlett Johansson, cementing its shift toward culturally savvy, humor-driven marketing aimed at younger audiences.
As prediction markets begin listing contracts on Coca-Cola's potential Super Bowl 60 advertising, regulators are examining whether these platforms could facilitate insider trading based on confidential marketing decisions. The intersection of major corporate campaigns and speculative trading raises novel questions for both the beverage giant and financial watchdogs.
In a bold marketing move, telehealth company Hims & Hers is leveraging the Super Bowl's massive audience to spotlight healthcare inequality with its 'Rich People Live Longer' campaign. The push comes as the company expands into advanced diagnostics and treatments, while its stock navigates a significant valuation gap after recent volatility.
In a significant shift from its long-standing marketing playbook, Pizza Hut will not advertise during NBC's Super Bowl pre-game coverage this year, ending a tradition that spanned over a decade. The move comes as the chain undergoes a strategic review and reallocates its ad budget toward other sports and partnerships.
As NetApp powers the data operations for Super Bowl LX, the high-profile event highlights its infrastructure capabilities. Yet, this showcase arrives against a backdrop of conflicting analyst views and recent stock volatility, prompting a closer look at its valuation and long-term trajectory.
Sony Group leveraged the global stage of Super Bowl LX to showcase its integrated technology suite, from coach communications to advanced optical tracking, underscoring its strategic pivot towards high-value live events and content ecosystems.
Comcast is leveraging its Super Bowl spotlight with new 4K sports streaming and aggressive customer perks, aiming to reignite growth as analysts debate whether its recent stock momentum reflects a genuine turnaround or a temporary boost.
Bank of America raised its price target on PepsiCo (PEP) to $173 following the snack and beverage giant's solid quarterly results and a strategic move to cut prices on popular snacks ahead of the Super Bowl, while maintaining a Neutral rating.
OpenAI's CEO Sam Altman acknowledges the humor in rival Anthropic's Super Bowl spot mocking ChatGPT ads but criticizes its portrayal as misleading, while hinting at OpenAI's own upcoming ad focusing on AI accessibility.
OpenAI CEO Sam Altman launched a lengthy social media critique against rival Anthropic's Super Bowl commercials, accusing the company of dishonesty and authoritarianism in a heated exchange that lays bare the growing tensions in the AI industry's battle for users and ethics.
In a bold challenge to industry leaders DoorDash and Uber Eats, Grubhub is eliminating delivery fees on large orders and making its Super Bowl debut, signaling a renewed push under owner Wonder to reclaim relevance in the crowded food delivery sector.
Jeep unveils a high-concept, story-driven commercial featuring AI-generated animals, but breaks from tradition by opting out of a pricey Super Bowl slot. The automaker is shifting its strategy toward sustained social media engagement ahead of key product launches and the 2026 U.S. semiquincentennial.
As two NFL titans clash in the Super Bowl, Nevada retailers project an unprecedented economic windfall, with consumers prioritizing game-day experiences despite inflationary pressures.
Ahead of their purpose-driven Super Bowl ad, Rocket Companies and Redfin are kicking off a nationwide scavenger hunt for a $1M home, aiming to combat declining social trust and position Redfin as the top home-search platform.
