A whimsical analysis from S&P Global Market Intelligence suggests a curious correlation between high-scoring Super Bowls and stronger annual returns for the S&P 500, though experts caution against taking the numbers too seriously.
Following the recent CEO appointment, sunscreen brand Supergoop names marketing veteran Lauren Weinberg, formerly of Peloton and Square, as its new CMO, signaling aggressive growth ambitions under Blackstone ownership.
In a move timed for the Super Bowl shopping rush, PepsiCo announces permanent price cuts of up to 15% on flagship snack brands like Lay's, Doritos, and Cheetos, responding to sustained economic concerns among shoppers.
Fanatics, the dominant sports merchandise retailer and WWE's exclusive e-commerce partner, is under intense scrutiny after a wave of complaints over the quality and availability of Super Bowl jerseys, raising questions about its expansive licensing empire.
As Super Bowl LX approaches, a new wave of legal, exchange-based prediction markets is offering fans nationwide a novel way to engage with the big game. We examine the trading mechanics, legal landscape, and what this shift means for the future of sports speculation.
The official NFL merchandise retailer apologizes after being overwhelmed by fan demand for Patriots and Seahawks gear, leading to stock issues and controversial color choices ahead of Super Bowl LX.
Federal and NFL security officials have stated that no ICE operations are scheduled around the Super Bowl, emphasizing a coordinated security approach involving AI and multiple agencies amid heightened public scrutiny over immigration policies.
A digital billboard celebrating ICE agents with a Super Bowl theme has ignited strong reactions in San Francisco, with critics calling it inflammatory and supporters defending it as patriotic, amid ongoing national tensions over immigration enforcement.
Prediction markets for specific words spoken by NFL broadcasters are seeing explosive growth ahead of Super Bowl LX, with millions staked on niche wagers despite league objections and advertising bans.
PepsiCo announces a 15% price reduction on its popular snack brands, including Doritos and Cheetos, as shoppers grapple with high grocery costs and ahead of the peak Super Bowl snacking weekend.
U.S. immigration authorities will not conduct enforcement actions at this Sunday's Super Bowl, sources tell Reuters, as the event becomes a flashpoint in the nation's heated immigration debate.
The so-called 'Super Bowl Indicator' correctly predicted a market rise after last year's NFC win, but a deeper look at the data reveals it's little more than a coin toss—and a cautionary tale about spurious correlations in finance.
The fast-growing sunscreen brand Supergoop has named former Peloton marketing chief Lauren Weinberg as its new CMO, tasking her with expanding the brand's cultural footprint and driving growth across digital and product innovation.
With luxury hotels fully booked, affluent Super Bowl attendees are turning to off-market mega-mansions in the Bay Area, driving last-minute rental prices to unprecedented heights of up to half a million dollars for a single week.
As the Super Bowl kicks off in California—a state without legal sports betting—federally regulated prediction markets are positioned to siphon off a significant portion of wagering activity, potentially reaching record trading volumes this year.
Procter & Gamble is launching a series of high-profile sports marketing campaigns, including a new Old Spice Super Bowl activation and plans for the 2026 Winter Olympics, alongside expanding its oral care portfolio with Crest Clean Breath. The moves underscore the consumer goods giant's strategy to leverage global events and product innovation to maintain consumer mindshare and drive demand in key categories.
In a move timed for the big game, PepsiCo is rolling back prices by up to 15% on its popular snack portfolio, including Lay's and Doritos, citing consumer pressure and a commitment to affordability.
In an exclusive interview, Samsung Electronics America CMO Allison Stransky details the brand's strategy to leverage major events like the Olympics and everyday moments to build a connected device ecosystem, moving beyond one-off product sales.
As millions tune in for the big game, advertisers are betting millions more on a mix of cutting-edge tech, health trends, and celebrity power to capture viewer attention, making this year's commercial lineup a cultural barometer of its own.
In a move timed for the biggest snacking weekend of the year, PepsiCo announces price cuts of up to 15% on its flagship chip brands including Lay's, Doritos, and Cheetos, directly addressing consumer affordability concerns.
