The beauty brand is launching a streaming-only Super Bowl ad that merges its popular telenovela series with the halftime performer's Spanish-language challenge, deepening its commitment to Hispanic consumers amid a polarized cultural climate.
Identity management giant Okta is responding to a significant phishing campaign targeting over 100 enterprise customers' single sign-on credentials, while simultaneously naming Dan Mountstephen to lead its Asia-Pacific and Japan expansion efforts.
In a bold marketing move, telehealth company Hims & Hers is leveraging the Super Bowl's massive audience to spotlight healthcare inequality with its 'Rich People Live Longer' campaign. The push comes as the company expands into advanced diagnostics and treatments, while its stock navigates a significant valuation gap after recent volatility.
Alibaba Group is making a major strategic push into artificial intelligence, launching a proprietary AI chip to challenge Nvidia, upgrading its Qwen models, and planning a massive marketing campaign for its AI app during the Lunar New Year holiday.
A months-long advocacy campaign criticizing Hannaford's pricing and animal welfare policies has gained little traction among Maine shoppers, many of whom remain loyal to the dominant grocer despite concerns over affordability.
Adobe's strategic acquisition of marketing intelligence platform Semrush Holdings marks a significant step in its mission to deeply integrate artificial intelligence across content creation and digital campaign management, aiming to bridge the gap between creative ideation and data-driven performance.
In a significant shift, Harvard College reports a nearly 7-point decline in 'A' grades awarded last semester, marking the first tangible result of a faculty-led campaign to restore meaning to academic evaluations and combat rampant grade inflation.
Despite facing near-term pressures from a softer ad market and intensified competition, The Trade Desk's leadership in programmatic advertising and its scalable platform present a compelling case for patient investors eyeing the sector's structural shift.
President-elect Laura Fernandez turns to El Salvador's controversial leader Nayib Bukele for guidance, signaling a hardline shift in tackling Costa Rica's escalating drug trade violence, including plans for a Bukele-style mega-prison.
As the Super Bowl approaches, the cost of a 30-second commercial spot has reached an unprecedented $10 million, driven by intense demand and bundled packages with the Olympics. Major brands are betting big with celebrity-studded campaigns, but analysts question the long-term value of such staggering investments.
Amazon MGM Studios’ controversial Melania Trump documentary scored a surprising $7 million debut—a record for a non-concert documentary in a decade—yet remains far from recouping its massive $75 million investment amid polarized audience interest and a challenging theatrical landscape.
A new analysis commissioned by TikTok challenges conventional ad measurement, arguing that high ROI doesn't always equal sales growth, and that premium, engaging formats often deliver superior business outcomes despite higher costs.
Chinese courts have executed four senior members of a Myanmar-based criminal organization for murder, trafficking, and running a multi-billion dollar scam operation that exploited thousands, including Chinese citizens. The move is part of a broader crackdown on cross-border cyber fraud hubs.
A Dhaka court sentences former Prime Minister Sheikh Hasina to 10 years and her niece, UK Labour MP Tulip Siddiq, to 4 years on corruption charges, amid a political crackdown ahead of February elections.
In a major Super Bowl play, Grubhub unveils a new 'No Fees' offer for large orders, backed by a bizarre ad directed by Yorgos Lanthimos and featuring George Clooney, aiming to reset its position in the competitive delivery market.
During UK Foreign Secretary Yvette Cooper's visit to Addis Ababa, British investor Gridworks signed landmark agreements to develop two major transmission projects. The deals, part of a broader UK strategy linking economic development with migration management, mark Ethiopia's first public-private partnerships in its power transmission sector.
As YouTube emerges as a key AI training data source, Reddit navigates a complex web of challenges: protecting its community brands, defending ad revenue against TikTok and AI search, and proving the value of its data licensing strategy to investors.
A Bangladeshi court has convicted British MP Tulip Siddiq in absentia on two further corruption charges, adding four years to her prison term. The cases center on allegations she used her influence with her aunt, former Prime Minister Sheikh Hasina, to illegally secure land for family members.
As Bangladesh heads to the polls on February 12 under an interim government, its geopolitical alignments are shifting. The outcome will test the influence of regional powers India, China, and Pakistan in a nation navigating a post-Hasina political landscape.
Steve Wright, the serial killer serving life for the 2006 Ipswich murders, has pleaded guilty to the 1999 kidnapping and murder of 17-year-old Victoria Hall, bringing long-awaited closure to a family and exposing an earlier chapter of his crimes.
