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The 2026 Sports Marketing Blitz: How Brands Are Gearing Up for a Historic Year of Global Events

With the FIFA World Cup in North America, the Milano Cortina Winter Olympics, and a packed calendar of major events, 2026 is poised to be a landmark year for sports. Brands and retailers are deploying sophisticated strategies that prioritize cultural marketing and community engagement over mere sales spikes, navigating a landscape where consumer loyalty is won through storytelling, not just sponsorship.

Business

Russia's Crypto Mining Giant BitRiver Teeters on the Brink of Bankruptcy

BitRiver, the dominant force in Russia's Bitcoin mining sector, faces a severe financial and legal crisis as court-ordered monitoring of its parent company begins. The turmoil stems from a multi-million dollar contract dispute, regional mining bans, and mounting pressure from sanctions and tax evasion charges against its founder.