Sports Sponsorship

Business

UFC Inks Multi-Year Deal with Good Greek, Expanding Year-Round Sponsorship Footprint

TKO Group Holdings' UFC has secured a new, multi-year marketing partnership with Good Greek Moving & Storage. The agreement will feature brand integration across UFC Fight Nights, Dana White's Contender Series, and athlete ambassador campaigns, signaling a continued push to monetize its combat sports audience beyond traditional media rights.

Feb 2, 2026

Streaming Giants to Pour $14.2 Billion into Sports Rights by 2026, With Amazon Taking the Lead

A new forecast reveals streaming platforms are set to increase sports rights spending by 7% in 2026, with Amazon's Prime Video overtaking DAZN as the top investor, signaling a major shift in the battle for live sports dominance.

Feb 2, 2026

Business

Columbia Sportswear Q4 Earnings Preview: Analysts Brace for Revenue Dip Amid Challenging Retail Climate

Columbia Sportswear is set to report its fourth-quarter earnings after the bell Tuesday, with Wall Street anticipating a year-over-year sales decline. The outerwear giant's results will be closely watched for signs of consumer resilience and its outlook in a volatile market.

Feb 2, 2026

Business

Super Bowl Bets Shift: Prediction Markets Set to Capture Millions as Legal Sportsbooks Face Geographic Hurdles

As the Super Bowl kicks off in California—a state without legal sports betting—federally regulated prediction markets are positioned to siphon off a significant portion of wagering activity, potentially reaching record trading volumes this year.

Jan 30, 2026

Business

Missouri Sports Betting Blasts Past Projections, Rakes in $543 Million in Debut Month

Missouri's sports betting launch exceeded all expectations, generating over half a billion dollars in wagers and securing its place among the nation's top markets in its first month of operation.

Jan 30, 2026

Business

End of an Era: 71-Year-Old Firearms and Outdoor Distributor Big Rock Sports Files for Chapter 7 Liquidation

The collapse of Big Rock Sports, a major behind-the-scenes distributor for hunting and fishing retailers, marks another casualty in the sporting goods sector's struggle against e-commerce dominance and shifting consumer habits.

Jan 30, 2026

Business

Missouri Sports Betting Debut Sees Heavy Action But Ends in the Red

Missouri's inaugural month of legal sports betting attracted over $540 million in wagers, but aggressive promotions led to a net revenue loss for operators, even as the state collected millions in fees and taxes.

Jan 30, 2026

Business

Paramount Skydance Bets on Live Sports Ads and Dividends to Steady Its Course

Paramount Skydance is launching a new programmatic advertising platform for live sports on Paramount+ and initiating a quarterly dividend, signaling a strategic shift towards monetizing its existing audience amid ongoing financial pressures.

Jan 30, 2026

Business

Robinhood's Kalshi Parlay Launch Sparks Record-Breaking Surge, Outpacing Non-Sports Markets

Kalshi's parlay betting, newly accessible via Robinhood, generated unprecedented single-day fee revenue last Sunday, surpassing the platform's historical earnings from all non-sports events combined and signaling a major shift in the prediction market landscape.

Jan 30, 2026

Business

Rogers Communications Q4 2025: Sports and Media Surge Reshapes Investor Outlook

Rogers Communications Inc. reported robust fourth-quarter 2025 results, with revenue reaching C$6.17 billion and net income of C$743 million. The company's strategic pivot into sports and media, fueled by the MLSE acquisition and content partnerships, is emerging as a significant growth driver, challenging its traditional telecom narrative.

Jan 30, 2026

Business

Frasers' Growing Stake and Sports Direct Rollout Spark Fresh Scrutiny of Accent Group's Value

Accent Group's strategic partnership with UK retail giant Frasers, including a planned rollout of Sports Direct stores in Australia, is drawing investor focus as it promises to reshape the footwear retailer's earnings profile. The move comes amid volatile share price performance, raising questions about the company's current valuation.

Jan 30, 2026

Business

Stifel Initiates Coverage on Sportradar with Buy Rating, Sees Opportunity in Sports Betting's 'Rational Duopoly'

Analysts at Stifel have initiated coverage on sports data giant Sportradar Group AG (NASDAQ: SRAD) with a Buy rating and a $28 price target, citing its dominant market position and favorable industry dynamics as online sports betting consolidates.

Jan 30, 2026

Business

Stifel Takes Cautious Stance on Genius Sports, Citing 'Picks & Shovels' Edge in Booming Betting Market

Analyst firm Stifel has initiated coverage on sports data giant Genius Sports with a Hold rating, praising its foundational role in the online betting ecosystem but flagging a balanced risk-reward at current levels.

Jan 30, 2026

Business

Truist Bullish on Amer Sports, Forecasts EPS Above $2.50 by 2030 on Strong Growth Strategy

Truist Securities has raised its price target for Amer Sports (NYSE: AS), citing the company's clear long-term roadmap and 'durable growth levers' across its portfolio of iconic sports brands. The firm sees a realistic path to earnings per share exceeding $2.50 by fiscal 2030.

Jan 30, 2026

Business

Department Stores Reinvent Men's Shopping: Casualwear Dominates as Retailers Bet on Sports and Experiences

A new IADS report reveals how luxury's slowdown and a permanent shift to casual styles are forcing major retailers to pivot. The response: doubling down on athleisure, accessible price points, and in-store experiences to attract customers and sustain growth.

Jan 30, 2026

Business

Music Industry's Deal-Making Frenzy Continues: Merlin, Range Sports, Primary Wave Lead Latest Wave of Strategic Moves

From innovative financing for indie labels to major acquisitions in live events, the music business landscape is being reshaped by a series of strategic partnerships and investments unveiled over the past fortnight.

Jan 30, 2026

Business

PUMA's Stock: A Turnaround Story or Value Trap? Analyzing the Sportswear Giant's Divergent Signals

PUMA SE (XTRA:PUM) presents a complex picture for investors. While recent quarterly momentum has lifted shares, a deep dive reveals persistent losses and multi-year underperformance, raising questions about its true valuation and path to sustained profitability.

Jan 30, 2026

Business

Heineken Taps Into Global Fandom Culture with 'Fans Have More Fun' Platform

Heineken launches a global marketing initiative celebrating shared passions in sports and music, aiming to foster real-world connections amid declining U.S. sales and a competitive import beer market.

Jan 30, 2026

Business

Dainese Ownership Transfer Finalized: BlackRock and TIAA-Backed Funds Take Full Control

The European Commission has granted regulatory approval, concluding the acquisition of iconic Italian motorsports brand Dainese by asset management firms Arcmont and HPS Investment Partners, effectively placing ownership under major institutional investors.

Feb 2, 2026

Business

Under Armour at a Crossroads: Major Shareholder Buys In Amid Legal Setback and Executive Departure

Under Armour faces a pivotal moment as a significant insider purchase coincides with a high-stakes legal loss and the exit of its Chief Product Officer, testing investor confidence in the embattled sportswear brand's turnaround strategy.

Feb 2, 2026